Photography over the past 100 years has been seen as an artform, a craft, a profession which needed to be studied and mastered over time. Equipment was expensive and there was a certain mystique about the processes used and photographers were respected for their knowledge and skills.

Today however, top quality cameras are cleverly marketed as consumer products and the owners are told they can “feel like a pro” as they watch the image appear on their screens. Some of these people rush out into the market place and offer their services as professional photographers with a great deal of enthusiasm and zero skills.

Modern technology is fantastic but the camera still needs to be driven by a skilled operator who knows what they are looking for, who can pre-visualise the finished shot and capture the image understanding the concepts of lighting, composition and set design and if there are people in the picture having the additional skills of being able to communicate with, position and generate emotion within the shot.

We offer to teach you these skills, not with traditional education methods but by using modern unique multi-sensory techniques learned over many years by the head trainer Norman incorporating experiential training at many locations with differing lighting scenarios and background settings.

Training is conducted in a variety of modes from one on one, one on two, up to a max group size of six students. We also offer studio consultations with a plan of action produced as a roadmap to success.

 A free initial meeting is necessary to workout which style of training will get the best result for your learning style.

At this initial meeting we find out how much you know already then workout an individual program to get you to your goal. Costing is then negotiated and presented at this time so you have all the information you need in terms of timing, cost, duration of program and methods of training to get the best result for you as an individual.

Skill Areas to be Studied. Each area is a study module.

A)  Photography:

  1. Technical operations – equipment.
  2. Artistic – building the image or capturing?
  3. Location
  4. Studio
  5. Still Life
  6. Pre-Visualisation & Planning
  7. Workflow Post Production

B)  Lighting:

  1. Light sources
  2. Concepts of quantity, quality, direction.
  3. Study shadows
  4. Studio
  5. Available  (daylight)
  6. Colour temp
  7. Additive & Subtractive

C)  Business:

  1. Marketing
  2. Advertising
  3. Promotion
  4. Sales
  5. Cost analysis
  6. Accounting
  7. Management
  8. Local contacts & associations

D) People Skills:

1)  Personal Qualities and Development
2)  People Positioning
3)  Sales Awareness
4)  Group Management

Modules have been itemised to illustrate areas of study but in practice we integrate skill sets to show how they work together  e.g.  a portrait shoot in the studio requires personal communication and body positioning skill plus camera technical & artistic technique combined with set design and lighting expertise.