I started training with Norman when I was 19 years old and driving a mini (the old style ones). I had finished my TAFE Diploma in Photography and thought I was pretty good. Then my real training began about understanding the dynamics of communication and that doing business from concept to delivery has to be correct according to the client’s perception. The photography needs to be perfect, but it is only 20% of the overall process. Listening and asking questions to discover the client’s needs is very important along with understanding the concepts of marketing including prospecting, promotions, sales and referrals. It was my goal to be the managing director of Gainsborough Studio and drive a Mercedes …….I guess I have achieved my goal!!!
Steve Cordes